Blog Categories

Graphic Design

Navigating the World of ICC Color Profiles and 3D Color Visualization for Accurate Print Representation
Navigating the World of ICC Color Profiles and 3D Color Visualization for Accurate Print Representation
|

In the realm of digital design and printing, achieving true color accuracy is both an art and a science. This precision is largely dependent on the successful use and understanding of ICC (International Color Consortium) color profiles, as well as advanced visualization techniques. These tools play a critical role in ensuring what you see on your screen is as close as possible to the final printed product. This blog post aims to unravel the complexities of ICC color profiles and explore the innovative use of 3D color space visualization to enhance our understanding of printable colors. We use color profiles calibrated for the specific printers to ensure what you see on the screen is as perceptually close to what is actually printed as possible. Since the gamut of actual printed colors is not as absolute or as uniform as sRGB, not all RGB values can be converted to a printable color while simultaneously ensuring all printable colors can fit into the displayed RGB gamut, which is a priority. 

Continue Reading
The Power of Simplified Logos in Esports
The Power of Simplified Logos in Esports
|

This article discusses the benefits of simplified logos for esports brands, focusing on improved recognizability, merchandising advantages, and timeless design. It emphasizes the importance of memorable branding, clear messaging, digital adaptability, global appeal, and professionalism. The piece also highlights the ease of updating logos and their integration into broader brand strategies, advocating for the evolution of complex logos to meet the esports industry's evolving demands.

Continue Reading